But users aren’t the only ones who change over time. Google is always on the move. Its algorithms constantly evolve to provide new and better answers to users and resolve their searches. One of the latest changes we can report has to do with what became known as “BERT.”
BERT stands for Bidirectional
Encoder Representations from Transformers. It uses Artificial Intelligence (AI) to analyze user queries, thereby classifying the switzerland phone number library results that appear in search engines. It applies an analysis mechanism that contextualizes queries in a more natural environment than previously created.
BERT is based on bidirectionality. This allows it to analyze a sentence in two different directions. It analyzes words both to the right and left of a keyword phrase, generating a higher level of understanding of what the user is actually searching for when they enter that phrase into the search engine.
What Google gains from this is
A taking the next step in connecting with users, providing them with the result they’re actually looking for. This results in the keyword itself losing some of its power in favor of contextualization and naturalness of use. Other key points of BERT are:
SEO on SERP: focused on achieving a positive image in Google’s SERP, singapore lead focusing optimizations accordingly.
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