When we think about today’s user, we must understand them as playing a more active role than was consider just a few years ago. Users are searching, diversifying, and no longer find themselves on a single channel. Therefore, companies must find ways to reach their target audiences on the various channels they use, in what is consider an omnichannel marketing strategy.
Conversational marketing
While it’s true that online commerce is gaining momentum and gradually displacing physical commerce, swen phone number library it’s essential to offer answers that satisfy users. They want to be able to ask all the questions they have on their minds, gain confidence, and know that there’s someone on the other side of the screen ready to answer their questions. This is the opportunity a company has to build trust and bond with users and potential consumers. To achieve this, what is known as conversational marketing comes into play.
Smartphone and online payments
If we analyze the traffic of most websites in different parts of the world, we can observe an indisputable monthly performance reports are now available trend: searches are increasingly being conduct via mobile phones. Today, users rely on their mobile phones, which are always at hand, for all the tasks they ne to perform. While some things were previously left to laptops or desktop computers, those activities that users feel they can’t do on their phones are becoming fewer and fewer.Today users not only
and connect with others through their mobile devices, but also make purchases using them. Therefore, singapore lead another habit that has chang has to do with an increase in payments made with cell phones.
