Who doesn’t instantly recognize the curves of a Coca-Cola bottle or the Apple apple?! But the strength of a brand goes far beyond that, and this is where branding and Digital Marketing come in .
I’ll explain exactly what it is and some factors that influence your brand equity in. The quest to achieve your business goals . Come with me!
What is Brand Equity?
Brand equity is the brand’s assets , that is, the value of the brand based on what it represents — whether in reputation, credibility or objective and subjective connections —, reflecting how consumers perceive, feel and recognize it.
Although a brand is an intangible poland telegram data asset, its reputation influences purchasing decisions and determines. A many aspects of a company’s long-term financial dynamics, including “what it’s worth” in a potential sales opportunity.
Therefore, when a company invests in building its brand and is successful in this process, it generates. A value that can be local collaborations translated into accounting and financial terms — what we call brand equity!
And, contrary to other definitions, which treat brand equity as an “impression” or “something that cannot be. A measured in numbers” — in much of the content found here on the Internet —, I affirm to you:
Brand value is, in fact, a financial value .
The ABA (Brazilian Association of Advertisers) itself defines brand equity as:
In this way, companies that recognize the importance of cultivating good branding</strong> and generate positive perceptions, trust and brand. A loyalty, for example, also create a competitive edge against the competition. A and consolidate their position in the market, strengthening brand equity!
For example: an Apple smartphone is sold at a much higher price when compared to other competitors.
However, if the brand canada cell numbers were removed from the product, the market value. A would certainly be lower, as part of it is justified by the brand that is added.
Did that make sense? So let’s move on to the next topic:
Brand attributes and their relationship with Brand Equity
When I think about how a brand builds its value in the market , the importance of brand attributes immediately comes to mind — which, in addition to defining the brand, also say how it is perceived by consumers.
Some important ones are:
-
- Quality;
<li>Reliability;
- Innovation.
When a brand is consistently associated with positive attributes, it builds a strong, positive image . This image is one of the main components of brand equity!
It is as if each attribute were a brick in the construction of a fortress that protects and enhances the brand in the competitive market.
And when we think about strategies to increase brand equity, strengthening these attributes should be at the top of the list.
It’s a surefire way to ensure that your brand is not only recognized, but also respected and preferred by consumers!
