One of the most effective ways to know if your website is being well received by the flow of people who access it is by monitoring a very important indicator in Digital Marketing : the bounce rate!
The higher the rejection rate, the greater the negative impact on the positioning of your content, affecting the display of your business among search results and also your sales.
So here you will learn the essentials to:
- Fascinate your ideal audience (the one who buys from you);
- Conquer Google’s algorithms;
- And reduce your japan telegram data bounce rate at the root!
What is bounce rate and its importance
The bounce rate is a Digital Marketing indicator that points to the percentage of people who leave a page on your website, or an article on your blog, before even interacting or exploring other pages of yours!
Unlike the exit rate (which indicates differences between gpt-4 and gpt-3 how many people are leaving the page after browsing it for a while), the bounce rate works as an alert that something in the display of your content is not right !
There can be many reasons for a high bounce rate, but they usually involve:
- Page display errors or an above-normal delay in loading the page (a point to be resolved with Technical SEO);
- Problems with correct formatting within the content (a job for On Page SEO );
- Or even displaying the wrong content to the target audience your company wants to reach!
Have you noticed how practically consumer data all the indications of a problem with your website, or its content, relate to incompatibility between:
- Your audience’s expectations;
What about the content published (or distribution channels ) by your brand?
Since first impressions are lasting impressions (especially when it comes to selling online), the rejection rate does much more than just point out flaws.
The bounce rate also gives you the opportunity to meet a series of demands that have not yet been explored by you (or your competitors) in the market!
This is because a large part of what makes Digital Marketing so profitable for businesses like yours is the power to use the most modern technologies (such as artificial intelligence and automation) to:
- Collect data about your ideal audience;
- Know and categorize them into different groups, made up of leads with similar behaviors, needs and interests;
- And trigger extremely personalized campaigns, with the aim of being assertive for each of these different groups and obtaining the highest possible engagement rate from this investment!
Based on the rejection rate, it is possible to deduce from the facts (and not from guesswork):
- What kind of questions your audience is looking for answers to;
- What is the best way to present these answers (in relation to the format of content published on a website, social network , or even via Email Marketing);
- And at what stage of familiarization with your brand (i.e., at what stage of the purchasing journey the customer is), present what type of content, to nurture the relationship that turns into a sale!
All this information comes from a simple calculation that I will teach you below!
Tip: 18 Marketing KPIs to track and improve
How to calculate website bounce rate?
Learning how to calculate the bounce rate of a page on your website is easy! You need to:
- Divide the number of visits to the page you are analyzing;
- By the total number of visits to your website;
- And multiply the result by 100%!
A dummy page, just to serve as an example, could have:
- A number of visits of 50,000 people;
- In contrast to the 200,000 people visiting the entire site;
- Resulting in a 25% bounce rate!
