Finally, we must remember that there is a very important performance indicator when we talk about attracting new consumers: Customer Acquisition Cost (or CAC), which represents the amount needed to attract and convert a new customer.
It is essential to have knowledge of this indicator and maintain a good monitoring frequency to assess how your strategies are having an effect.
To calculate the CAC , you must add up all the investment made in an action and the number of new customers brought by it, dividing the first parameter by the second.
Or you can download our CAC Calculator Spreadsheet ! With it, this calculation will be much easier.
Comparing acquisition to iran telegram data retention, selling to a new customer is more expensive than retaining an existing one . The relationship is already present, the data is already known and the actions are targeted.
Therefore, customer retention is road to mixed realityvery important in delivering good results for companies. But I am not saying that attraction actions should not be carried out, because. It is not enough to attract and not be able to retain !
To do this, analyze experiences, conduct consumer data satisfaction surveys and always. Try to take actions to improve relationships and consumer perception of the brand. This way, the results will be very interesting and your company will have greater recognition in the market!
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