Google Analytics X Search Console
Both Google Search Console and Google Analytics are essential for analyzing the status of an SEO strategy executed with the intention of making future results increasingly predictable and profitable!
However, as similar as these tools may be (in the way they facilitate data visualization), the information displayed in each of them is different.
Side by side, they differ (and complement each other) because:
- Google Analytics displays data from within your website , such as metrics about user behavior across different greece telegram data contexts and segments of your target audience (including demographic profiles, describing the genders or ages of different groups, for example);
- While Google Search Console displays organic search data and Google’s own view of your website , such as position in results, impressions and click-through rate (CTR), as well as other indicators of the health of your business in indexing and positioning on Google!
What types of data are in Google Search Console?
Some of the most useful data you can collect using Google Search Console for SEO involves:
- Search performance , showing the top 5 paid media strategies which keywords are driving traffic, how it has changed over time, which pages are most visited, as well as the top devices, countries, etc.;
- Index coverage , which indicates the number of pages on your website that have been catalogued by Google robots, to compete for the top of the search results ;
- Sitemaps , allowing you to view and edit a file containing all the links on your pages and the connections between them , which speeds up the indexing and positioning process of each new content published on your website;
- Internal and external links , which analyze the origin of backlinks , including top linking sites and keywords;
- The user experience on the pages , to check if they are meeting criteria such as loading time and interactivity;
- And several other metrics about the organic performance of your content spread across Google!
The information collected by Google china numbers Search Console is invaluable when deciding which path to take in your active SEO strategy, or knowing which priorities to pursue in the next rounds of planning.
