Initial settings
To get started, you need to do an initial configuration of GA4 . I have separated the main steps for this moment:
- Property creation : start by creating a new property in Google Analytics and select the type as “Application” or “Web”, depending on your case;
- Setting goals and events : Set goals that align with your business objectives. Set up events to track user actions such as button clicks, file downloads, form completion, and more. If you already have a Google Analytics account, it is important to migrate your data to GA4 by clicking on “GA4 Setup Wizard”. It is important to remember that from July 1, 2024 it will not be possible to access Universal Analytics or the API and all data will be deleted;
- Optimization tips : To ensure denmark telegram data efficient data collection, set up filters to exclude internal traffic, enable Google Signals to improve cross-device user tracking, and use DebugView to test and verify that events are being logged correctly.
Custom reports
Creating custom reports allows 7 apps to create logos from your mobile you to analyze specific data and make better assessments of your actions.
In GA4, go to the “Analytics” section and select the “Exploration” option. Here, you have the flexibility to:
- Choose the metrics, dimensions and segments you want to include;
- Select visualization options including line charts, bars, tables, and more;
- Segment your data based on criteria such as geographic location, device, traffic source, and user behavior.
This way, you can create reports according to your goals . For example:
- Highlight user behavior china numbers in different parts of your website;
- Track the user conversion process , from the first interaction to the end;
- Evaluate the performance of different pages on your website, identifying those that generate the most engagement and conversions
Event Tracking
Tracking events is important to understand how users interact with your content and features. Then, based on the information collected, you can optimize your online strategies!
There are 4 types of events in GA4 , they are:
- Events collected automatically;
- Optimized measurement events;
- Recommended events;
- Custom events.
Here’s how to set them up:
- Identify events : this can include button clicks, form submissions, video playbacks, file downloads, among others. It all depends on the options available in your communication channels ;
- Setup in GA4 : You can set up event tracking through Tag Manager or directly in your website code. Use the feature to set the necessary parameters, such as category, action, label, and event value.
The most common events are:
- Clicks on call to action (CTA) buttons ;
- Filling out and sending contact forms;
- Viewing product or service pages;
- Interactions with specific elements, such as menus and image carousels.
