If you are immersed in the world of Digital Marketing , you have certainly heard of GA4 (Google Analytics 4) .
The updated version of Google’s data analysis tool brought a series of changes that have left many professionals impressed (or terrified!) with so many features.
After all, the transition from Universal oman telegram data Analytics to GA4 is not exactly a walk in the park. But don’t worry! I’m here to guide you through this journey.
The fact is that, whether you are familiar with it or not, mastering the tool is a necessity to develop good strategies supported by data .
So, I’m going to show you the main features and how you can get the most out of it!
Prepared?
What is GA4 (Google Analytics 4)?
Google Analytics 4, or GA4, is the latest update to Google’s data analytics tool , Universal Analytics. Going beyond its previous how is seo different from sem? versions, it comes with a new approach to data collection and interpretation .
Now, all functionalities have migrated to GA4, which also has other features, in addition to strategic changes that simplify data analysis and provide more relevant information to be converted into Marketing actions .
Key features of the new version include:
- Event-based data collection is standard, rather than session-based;
- Custom reports;
- Integration with other Google tools;
- The change in collecting china numbers more data about the customer’s purchasing journey;
- The greatest privacy control;
- More features to predict behavior.
The most significant change is the way data is processed. While Universal Analytics was session-based, GA4 focuses on events. This change provides a more detailed view of user behavior by recording each interaction as a separate event.
And speaking of users, GA4 takes a more user-centric approach, using AI and machine learning models to fill data gaps and provide predictive insights .
This means that even when there is incomplete data, GA4 can still provide valuable insights about your users!
In short, Google Analytics 4 is more powerful, flexible, and accurate because:
- Measures a larger amount of data;
- Provides choice of default attribution model;
- Measures web pages and applications;
- And better understand cross-platform and cross-device navigation.
Another important point is the issue of privacy . GA4 was designed with this issue in mind, offering better controls for users and helping companies comply with regulations such as LGPD.
Not only does this protect user data, it also ensures that your business is compliant with privacy laws!
Tip: What does the LGPD say and how to adapt your Marketing actions?
How to use GA4?
By now, you’ve realized how essential Google Analytics 4 is for extracting more assertive insights and better directing your Digital Marketing strategies , right?
Mastering the use of GA4, therefore, can provide a complete transformation in the way you collect and analyze data in your business!
It is crucial that the entire Marketing team is familiar with this tool to ensure that their campaigns are always optimized and based on accurate data.
