Your attention is valuable, have you noticed? That’s why so many companies invest in strategies to boost audience engagement .
And let’s be honest: this becomes a differentiator for brands in the vast amount of “more of the same” content that exists on the Internet today!
So here you will discover how engagement goes far beyond the famous “vanity metrics” and can build authentic connections , which stand the test of time and drive growth.
Engagement that goes beyond likes
I confess to you that I really like belgium telegram data to understand the origin of words and, a few years ago, I learned that the verb “engage” comes from the French “engager”, which means to commit, to dedicate oneself, to get involved in a cause .
Imagine you are organizing a wedding party: you want your family and friends to not only show up, but to have a great time, interact with each other and, who knows, maybe even become friends too. Isn’t that right?!
So, engagement works like this: it’s about creating a welcoming, engaging environment where people want to actively participate, making the experience more meaningful for everyone involved!
And the same logic applies advantages of programmatic advertising to Marketing : an engagement strategy basically aims to generate interactions, connections, relationships — so that they culminate in sales . So I can conclude that, if we want to achieve better results, sell more and grow, we need engagement.
The 4 pillars of engagement
First of all, understand the 4 pillars as a more in-depth way of evaluating engagement , which involves more subjective questions, but which end up making sense because they are more aligned with the purchasing decision process .
Involvement
This pillar is like a seed planted china numbers in the fertile soil of the Internet! It often represents the first point of interaction.
Initial indications of involvement are:
- Number of visits;
- Number of views;
- Dwell time (on a blog page, story thread, etc.).
But what really matters here is the magnetism of the content, the ability to retain attention and inspire the consumption of more and more content — leading to the next pillar!
2. Interaction
The magic really starts to happen when the audience becomes part of the content:
- Comments;
- Direct messages;
- Replies to emails…
Every contribution , no matter how simple, is a brick in the construction of mutual trust!
