We’ve been talking about various topics for quite some time now here at The Cloud Group and there’s still so much to talk about that we recommend you grab a cup of tea or a nice coffee and stay here for a few minutes while we address this important topic of programmatic advertising! which is just one of the many we’ll be talking about every week.
Consolidating your brand image online is one of the main objectives of any marketing strategy! bulk sms belgium and this is where programmatic advertising is a key ally—we’ll see why.
What is programmatic advertising?
Basically! it’s a type of online of programmatic advertising that connects the user with the brand tips for positioning e-commerce sites through an ad related to them at a specific time and place.
In other words! it is a type of advertising that allows the advertiser to access an inventory of advertising spaces through website demand platforms! allowing them to connect with the desired recipient in the desired geographic location.
For this! Big Data is used (something we have already talked about here at The Cloud Group)! australia data segmenting the audience towards the indicated public using DSP (Demand Side Platform) algorithms .
Some relevant and key terms for the programmatic advertising process are:
Demand-side platforms ( DSP )
Supply-side platforms ( SSP )
Data Management Platforms ( DMP )
Ad Exchange ( AdX )
We’ll now look at the main advantages of programmatic advertising! which are sufficient reasons to invest in it if you’re considering it and can help you make wise decisions.
Agility in the process:
Campaigns can be managed quickly and efficiently by eliminating intermediaries involved in advertising space. Ads are also published according to your predefined settings! enabling automation! as you can decide the duration! the media and platforms on which you want to appear! and! of course! your budget.
