Provides unique information
Finally, e-commerce marketing emails are a valuable learning tool for businesses. By analyzing how customers interact with your emails, you can gain in-depth insights into their interests and behaviors . This knowledge helps take the guesswork out of segmenting and targeting future campaigns more effectively.
How to Create an Email Marketing Strategy for E-Commerce?
If you’re looking to develop an effective email marketing strategy that will help you reach potential customers, nurture existing leads and customers, and increase customer purchases, we’ve got you covered. Developing a strategy is a process, and we’ll outline the key steps in this guide.
- Build (and Grow) Your Mailing List
The first step is to identify your target audience . Who are the customers or potential customers you want to reach with your marketing emails? Your existing customer base is a good starting point. Then consider reaching out to others who have had contact with your business in some way. Here’s how to do it.
- Collect emails from new customers
Whether you sell products on your website or in a physical store, it’s a good idea to start collecting your buyers’ email addresses . They’re already engaged with your brand and interested in your products, making them highly likely to engage again—especially if they enjoyed what they bought.
For online sales, you’re probably already collecting emails at the checkout stage. Make sure you don’t just save these emails, but also ask for their permission to stay in touch with you . You can easily request their consent by including a checkbox near the checkout button, clearly stating that they may receive marketing communications from you in the future. This step helps set expectations and ensures transparency in your communications.
