For the past decade, SaaS startup owners have enjoyed a relatively smooth and easy ride. All they had to do was manage and grow their businesses to generate growth. With the current COVID-19 pandemic, that era has abruptly come to an end.
We are now all entering a period of dramatic change and uncertainty that many of us have never experienced before, either in our personal lives or professionally when running a business.
This period, which combines health issues, lockdowns, business russia phone number library closures, and a financial market meltdown, is forcing us all to radically change the way we lead. And to survive this unprecedented storm, we, as business leaders, must quickly adopt a risk-taking mindset and make choices that could revolutionize our businesses.
If you want to increase your company’s chances of survival in the face of the global recession caused by the pandemic, you need to lead with conviction, take risks, and act now.
Here’s what you need to do to find marketers need to dive into the data subconscious the boldness within yourself to become the leader your company, customers, employees, and investors expect and desperately need.
Tell yourself that “difficulties overcome are
Of course, some companies are better positioned to pivot their entire operations and adapt to this new environment; however, this doesn’t mean that all hope is lost for others. It all depends on how you approach and respond to the impact of the crisis.
An entrepreneur I know started an event marketing list management startup whose once-thriving business suddenly collapsed due to COVID-19 cancellations and social distancing rules.
Instead of closing, laying off employees, and going bankrupt, as seemed to be the inevitable fate of his company under such circumstances, he decided to immediately reorient his company’s activities by redirecting its products and services towards planning and managing virtual events.
And with this rapid transformation and reinvention, his company is now in line with the current times and is recovering.
