How the rebrand of Google My Business to ‘Google Business Profile’ is more than just a name change – new features and everything else you need to know
Back in November 2021! Google quietly announced the rebranding of its Google My Business platform into a streamlined Google Business Profile that makes it easier for smaller companies to manage their online presence.
In this article! we cover everything you need to know about the Google Business Profile rebrand! the new features it introduces and how to get the most out of your business listing.
Google My Business is now Google Business Profile
Normally! major rebrands get flashy dataset announcements and plenty of promotion but the Google Business Profile rebrand was different. The rebrand was quietly announced in a Google Ads & Commerce Blog post entitled Connect with local holiday shoppers that discussed ways local businesses could connect with local shoppers during the 2021 holiday season.
Without any mention in the headline or introduction! Google simply announced a new feature that allows companies to claim their Business Profile directly from Google Search and Google Maps.
Matt Madrigal! Vice President! GM
Merchants! who wrote the blog post! then quietly slipped in the fact that Google Business Profile was being renamed:
“Moving forward! we recommend buy job function email list small businesses manage their profiles directly on Search or Maps. To keep things simple! “Google My Business” is being renamed “Google Business Profile.” And in 2022! we’ll retire the Google Business Profile app so more merchants can take advantage of the upgraded experience on Search and Maps.” – Matt Madrigal; Connect with local holiday shoppers! Google Ads & Commerce Blog
In the same statement! Matt also revealed that “existing Google Business Profile web experience will transition to primarily support larger businesses with multiple locations! and will be renamed ‘Business Profile Manager’.”
The move is designed to make it easier for small businesses to claim and manage their profile while creating a separate space for companies with multiple business premises to manage all of their locations in one place.
Claim your Business Profile from Search & Maps
If you’ve already claimed your Business azerbaijan business directory Profile through the old Google Business Profile experience! all of your information is carried over to the new system – so you don’t need to do anything! other than manage your profile through the new interface moving forward.
If you haven’t yet claimed your Business Profile! then Google recommends that companies with a single business location claim their profile directly through Google Search or Google Maps.
