We know how frustrating it is to put in so much effort to create the perfect newsletter only to find your emails end up in spam. Is it possible to avoid such a scenario? Of course you can. We’ll tell you what you should do to ensure your emails reach your subscribers.
First, let’s look at why emails
can end up in spam during the email distribution process. All email services have spam filters that carefully classify emails based lista de números de whatsapp on several criteria. They evaluate their titles and content, analyze user behavior, and analyze the sender’s reputation.
Most of the time, filters aren’t wrong, but they can’t be considered 100% reliable or objective either. The system may react falsely and consider your beautiful and cultured letter suspicious. There’s also always the risk that the user will complain about your email. We’ll share tips that will help influence the services’ algorithms and save your letters from a sad fate.
Pick up the base correctly
We believe that purchasing a contact database is a bad idea. It’s better to set it up yourself, and there are several reasons for this. First, with a purchased mailing, you run the risk of falling into a spam trap and ruining your reputation; second, for an illegal mailing, you can receive a significant fine (an organization or legal entity will have to pay 100,000 to 500,000 rubles). And finally, it’s good to act honestly, because no one likes productos relacionados uninvited and annoying guests.
There are many convenient and effective ways to build an active subscriber base: pop-ups, feedback chats, subscription forms. Use them. When building a database, try to make friends with your customers right away. Explain why you’re asking them
Use double opt-in
Double Opt-In is a two-step subscription method. First, the user enters their contact information on the form and then confirms their action via a link in the email. Yes, with Double Opt-In, you’ll build your database more slowly, but it will contain interested and loyal customers who won’t complain about your emails.
Allow subscribers to unsubscribe
In life, you have to know how to let go. So, if users no longer wish to receive emails from you, give them the option to leave. Don’t turn the unsubscribe process into a puzzle or hide links in a secret location. By the way, the absence of a proper unsubscribe link is a suspicious signal for spam filters.
It’s also worth saying goodbye to inactive subscribers from time to time. But don’t worry about them. A quality base with engaged users números de celular de canadá will bring more profit to your business, and that’s much more important.
