Have you ever used the lookalike feature to improve the performance of your Facebook Ads? If not, you’re missing out on great sales opportunities!
For some time now, Facebook has been paying more attention to companies that invest money in the platform to attract a greater number of customers and increase sales performance through advertising.
And, to ensure that this preference results in more effective results, the social network offers features such as lookalike, also known as similar audience. We will talk more about it in this article, ok?
What is lookalike?
Lookalike is one of the targeting settings telegram number list by Facebook. This feature, located in the Custom Audiences section, helps you find people on the social network who, in some way, resemble the audience you are already reaching with your ads.
Facebook defines lookalike as follows:
QUOTE THE DEFINITION OF LOOKALIKE ON FACEBOOK
“Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they are similar to your properties of blockchain system solutions best customers.”
By activating this function, Facebook Ads increases the chances of reaching your ads by displaying them to people with greater purchasing potential, precisely because they resemble the profile of those who already connect with your company, segment, products and services.
READ MORE: 7 Ways to Get More Likes on Social Media
How does lookalike work?
To create this sample, the tool will jiangsu mobile phone number list into account. Your current target audience and look for people who have already carried out similar actions. This segmentation can come in several forms.
