This planning requires caution and a lot of study, as a very generic word or one with very fierce competition can make your company spend money and not achieve the expected results.
It’s still a little confusing, isn’t it?
In this article, we’ll explain how keyword planning works and help you choose the best terms for your business to rank well in search results. Let’s get started!
Will searching for the right keywords help me sell more?
Of course! By choosing asia mobile number list strategically, you will have a better chance of appearing to people searching for your product or service.
But first, let’s understand how search results work.
The user clicks on the Google search field and types one or more words related to the subject they want to find. The robots quickly bring up a list of results, some of which are ads (sponsored links) and some are organic.
Sponsored links (top of the page, footer and sidebar) bring together results from companies that have advertised and paid to appear every time the user types a certain keyword. Based on the value of the bids and a series of criteria that evaluate the quality of the ad, Google’s robots select the companies that will appear to the user at that specific moment. LEARN MORE ABOUT SPONSORED LINKS HERE .
So, to appear in these spaces, the company has advertised on Google Ads and is paying for certain keywords. We have already talked about this entire process in the article “ How to invest in online advertising ”. We believe it will help you a lot!
Just below the paid results are the so-called organic results, that is, the content that appears without investment, through a selection of relevance by Google itself.
But how can you appear on Google without having to pay?
One of the main points is the choice of keywords within the content of your website. So, in practical terms, your website needs to respond to searches made by users.
Want an example? Let’s say you own a pet shop. You (or your SEO agency) have found that one of the most searched terms in this segment is “dog bathing.” Based on this, you use your website’s blog to create content about. How should dogs bathe?
This article needs to be with the correct SEO techniques, it needs to be relevant, useful and of quality.
By using keywords properly on your website, you’ve already. Covered a good part of the path to reaching the top positions on Google. In addition to the content, your website also needs to meet. Google’s other requirements, such as loading speed. User-friendly URLs, responsive pages, among others ( SEE MORE ABOUT SEO TECHNIQUES HERE ).
What to do to search for the right keywords?
Having explained how Google works, we will it is impossible in principle to violate give you important tips on how to choose the right keywords for your business:
Define your goals
The first step to starting keyword jiangsu mobile phone number list is to know what you want to achieve. Define your goals and the areas of activity you want and need to strengthen. With this strategy well established, it is easier to know. What type of information your audience will search for to find your products and services.
