Audi representatives did not keep us waiting long and releas , huge posters with the inscription: “Congratulations to BMW on winning the “Machine of the World – 2006” competition!” and the signature: “Sincerely, six-time winner of the Consecutive Le Mans 24 Hour competition (2000-2006).”
This bold answer did not stop the Germans: they quickly record , and releas , a video clip call , “Friendly Competition”, in which they put Audi in first place in the TOP-10 best cars of 2010 according to Car and phone number list Driver magazine. BMW was given only second place in this list, since the company lost three positions to its main competitors. The video subtly mentions that in any competition there is a winner and a loser. It is not difficult to guess that the role of the latter is given to the BMW concern.
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Apple vs Microsoft.
In 2006, Apple launch , its “Get A Mac” advertising campaign, which includ , 8 humorous commercials. The content of the commercials cannot be call , offensive – it simply, like any advertising, highlight , the advantages of Apple and present , them against the background of an unfavorable comparison for Microsoft.
All the videos were similar 7 post-conversion actions to increase customer loyalty in plot: two people representing Apple and Microsoft were engag , in a fascinating conversation for the viewer, during which Apple’s advantages became very clear, while the Microsoft representative was constantly overshadow , by his competitor and look , clearly weaker against the background of his rival’s advantages.
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F ,Ex vs DHL vs UPS.
Well-known worldwide sault data transport companies – F ,Ex, DHL and UPS – also quite often resort to unfair methods of competition. In their advertising, they often exaggerate their merits and deliberately belittle the quality of work of other companies in this sector.
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- Russia.
It is unlikely that we will soon be able to witness a real advertising battle between Russian brands. Russian legislation significantly limits the methods of competitive struggle, prohibiting any negative mention of competitors. Violation of this rule is fraught with huge fines. But even despite this, some companies take the risk and violate this restriction. They do this consciously, counting on attracting additional attention and information noise around their name. They usually include the costs of possible fines in their company budgets in advance.
