When entering the game called. “website promotion”, you must clearly understand. What you will face and who your main competitors will be. This article is devoted to how to conduct a basic. Analysis of competitor sites, and will be useful. For both beginnersseo optimizers, and for. Web project managers, marketers. And also for the site owners themselves, who want. To know everything about their competitors. Because, as they say, “you need. To know your enemy by sight.
How to Conduct Competitor Site What does analyzing competitor sites give you?
- identifying a competitor’s promotion strategy and understanding how to apply it to your site
- search for high-quality donors for your site among competitors’ backlinks
- in the end, you will understand the general situation on the market and the prospects for further development of your resource
The process of competitor analysis, at first email data glance, is labor-intensive and difficult, but if you put everything in its place, there is nothing complicated about it. Let’s begin.
Step 1. Market analysis and search for competitors
To analyze the competitiveness of your site’s subject matter and identify the main players in this niche that occupy the top positions in search results for keywords, you can use various methods. The simplest are the following:
- Primary study of the TOP-10 search results (manual search)
If you enter any query into the search bar, the search engine will show you the number of sites that are ranked for it, and you will be able to understand how competitive your topic is.
Google shows it like this:
In the Yandex system it looks like this:
We see that for the query “website creation how to create a lead generation strategy Kharkov” the systems show a huge number of results, i.e. the same huge number of sites and resources are ranked in the search by these keywords. Accordingly, those sites that are in the top 10 for many frequently requested and high-frequency queries that intersect with your topic can already be considered competitors.
- To analyze competitors in more detail, let’s move on to the second method, namely the Serpstat service
Serpstat allows you to quickly and easily analyze the demand for keywords that interest you, as well as find out which keywords your competitors’ sites are visible for in search results.
The service will also help you understand how competitive your topic is. To do this, enter a key phrase in the line, select the region of analysis (in text services our case, Google Ukraine), and you will receive a list of words with an average monthly demand. A key with a demand of more than 250 requests per month can be considered highly competitive.
