Analysis of internal website To see who our main competitors are in search results for a specific query (in our case, it is “website creation Kharkov”), select the “competitors” tools in the left column:
You will receive a report with the results: competitor domain, number of common words between domains, total phrases between domains and domain visibility. For example:
In addition, you can add a site
That you consider a competitor. Or example, one that you found using a manual search) and see. Its semantic core in comparison with other sites. It’s easy to do enter your domain in the search box and go to the. “site analysis – domain analysis – competitors” section.
In the report, you will see intersecting. Pie charts that show how similar or. Different the semantics of the domains under study are.
Below the chart will be the selected phone number library phrase report. For example, common keywords for two competitor domains for which your site is not visible in the top 100 Google.
Conclusion: using manual competitor search and Serpstat
you can identify the main potential competitors in your topic and understand what words they are promoting. After the competitors are identified, we proceed to the next step.
Competent and correct website optimization is the key to its successful promotion. Accordingly, if some sites are in the top 10, or even in the top 3 for many queries, then it is worth looking at what kind of optimization they have, namely, pay attention to:
Presence of keywords in the meta title tag
Analysis of internal website If key queries exist, then we can say with confidence that the target page is definitely promoted in search results, which means that competitors are paying due attention to website promotion.
- Filling of meta tags description and keywords
In addition to the title, a competent optimizer website requests permission to display notifications? will also fill in the description and keywords, because the keywords and phrases written in them also play an important role inwebsite promotion.
Analysis of internal website Optimization of landing pages and text on them
When analyzing competitors, be sure to. Pay attention to whether the texts. On the landing pages are optimized (whether keywords. Are written in them, whether keywords. Are included in the headings and subheadings. What is the word density). If the site, in. Addition to filled meta tags, also contains unique and optimized texts, then we. Can conclude that the competitor has competently. Carried outinternal optimization.
Analysis of internal website To check the filling of meta tags, there are many online services (Google to the rescue), as well as applications that are installed in the browser and allow you to analyze the parameters of a particular page. For example, Seoquake, which in a few text services clicks will allow you to view the meta information of any page of a competitor’s site. You simply install this panel in the browser, search for the desired site, and the panel displays the main data on the site (PR, age, indexing, etc.). By going to the “Diagnosis” tab, you can view the filling of meta information on each page of any site.
