- success of competitor promotion work
- the main product categories that competitors focus on
- what should you focus on when promoting your own website
Analysis of internal website optimization allows us to understand:
Analyzing external optimization of competitors will give us an understanding of how competitors present themselves in search engines. The main things to pay attention to are:
- presence of the site in Yandex and Google directories. If the site is registered in directories, then it has a greater chance of becoming visible in the search engine
- snippet analysis. If a site has beautiful mobile phone number data updated and convenient snippets, then it will be more attractive and convenient for users to use
- link mass
The link mass should be mentioned separately, because it plays a big role in website promotion. Having analyzed it, you will be able to collect data on the quality of external optimization of the website: understand the quantity and quality of external links, get information on anchors, etc.
To check the link mass of a site, you can use the Analysis of external website optimization serviceahrefs
To analyze a site, enter its address in the line and click “search links”:
The results will look like this:
You will be able to see how many domains and pages link to this site, and you can also see the dynamics of link mass growth. If it is steadily growing, then we can say that the competitor is using link promotion. To understand how high-quality the competitor’s link mass is, you can look at the status of the links. Dofollow indicates that search engines follow this link and it transfers link weight to the site. Links with the Nofollow status do not transfer link weight, so they essentially do not play any role in promotion. Accordingly, the more Dofollow links, the better.
Step 4. Analyze other types of promotion that competitors use
In addition, besidesseo promotion, you need to using the Strikingly blogging tool understand what other types of promotion your competitors are using (contextual advertising,SMM, etc.) to provide a complete picture of the competitor’s activities.
To check the use of contextual advertising, we can use the already known Serpstat . In the line, enter the address of the competitor’s site that you want to analyze, and click “Search”:
We look on the right in the summary report to see whether the competitor provides contextual advertising and for what phrases.
To see competitors’ ad texts for these Analysis of external website optimization phrases, click on the “show all” button.
The last thing I would like to mention is SMM. Monitor each of your potential competitors for presence in social networks (use transitions via social buttons from the site or manual search), see how often the content in groups and communities is updated, how many subscribers. A competent SMM strategy plays an important role in promoting the company as a whole and attracts additional traffic to the site.
Analysis of external website optimization Thus, we can conclude that if the selected competitor sites are ranked in search engines by competitive and high-frequency queries of text services our topic, if they have competently built a strategy for internal and external optimization, and also use additional tools for promotion, then we can say that these sites are your potential competitors that need to be monitored and worked with. How to do it correctly? This is a completely different story!
