The structure of the site is a very important aspect in its promotion. It is best if the site structure is three-level:
- structure the home page, which gives visitors an idea of what the site is about
- thematic sections that cover various topics of this site
- subsections that cover these topics in more detail
NB Analyze the structure of your site. If your site has only one section, then you should think about rebuilding the site structure.
Step 4. Optimizing images
structure For successful website promotion using images, it is worth paying attention to optimizing their attributes: “Alt”, “Title”.
The “Alt” S attribute is alternative text that is shown if the browser cannot display the image.
The “Title” attribute is a description of the image that the user sees when hovering over the image.
NB The alt and title attributesstructure have a great impact on the ranking of a site by images. That is why it is recommended to include keywords in the descriptions of attributes that will reflect the essence of the image itself.
Step 5. Naming image files structure
It will be a plus for website promotion if the names of the image files are understandable and optimized in accordance with the promoted keywords.
Step 6. Optimizing Headlines structure
Search engines place great importance on the content of h1 – h2 heading tags when ranking website pages.
It is worth considering that the h1 heading should whatsapp data only appear once on the page. It is also recommended that h2 headings also appear once. When placing headings on the page, the hierarchy should be observed: the h1 tag is the highest and largest, and the rest in order down should be smaller.
NB It is recommended to Step 3. Analysis of the site structure include keywords used to promote the page in the h1 heading descriptions.
Step 7. Internal linking
structure NB If your online store website has a blog or article directory, it is recommended that, in order to creating engaging content promote commercial pages, you link from the blog’s information articles to the product pages being promoted.
Step 8. Duplicate content
For successful promotion, the site structure should not have pages with duplicate content.
- e structure make the content on these pages unique
- close pages with duplicate content from indexing
- use the rel canonical tag to indicate the importance of pages (see Step 2)
Step 9. Content Optimization
structure Text optimization is the key to successful text services website promotion using selected keywords.
Recommendations for text optimization.
