What is important is that not all links are equal and Google focuses on the quality of an individual link rather than the volume of links.
John Mueller stated: “The number of links may have been an important factor in the early days of PageRank, but Google prioritizes more useful metrics for evaluating links today.”
Links don’t have the same impact as they did in the early phone number list days, when it was possible to rank with a large volume of low-quality inbound links. Today, link relevance and quality matter.
Good quality links still influence rankings and many SEO professionals would say they still count.
At this point, we can safely say that internal links and inbound links are still considered a ranking factor.
The main thing to take away from this article is that SERP ranking and visibility is not a simple application of “here is a list of ranking factors we can work with”.
It’s one of the reasons why this industry is such an exciting and challenging place to work.
All of what we said above, even though there is no clear set of Google ranking factors that you can follow, confirms that there are certain factors and signals that are importan t creating engaging content to get right to achieve the best possible ranking.
Start by truly understanding Google’s motivations and how it works. Then you can begin to understand how to shape your approach to content and SEO strategy to rank.
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