As Google states, “The most basic signal that information is relevant is when the content contains the same keywords as the search query . For example, with web pages, if those keywords appear on the page or if they appear in the headings or body text, the information may be more relevant.”
A page must clearly identify what it is about to avoid ambiguity and to rank.
You can also see: The ultimate guide to Content Marketing
Useful content
Google’s useful content system, launched in job function email list 2022, focuses on providing the best content to the user.
Google’s motivation is for content to demonstrate real experience, which goes back to providing the best experience for the reader: “more content by people, for people . ”
Google states: “while content that does not meet the visitor’s expectations will not perform as well.”
Some of the guidelines for useful content, all of which emphasize the E-E-A-T, include:
- Don’t stray from your main topic.
- Demonstrate first-hand experience.
- Don’t combine multiple themes on one website.
EEAT is not a ranking factor, but it is important
Again, it’s not a direct ranking system, but Expertise, Relevance, Authenticity, and Trustworthiness – EEAT – is an extremely important SEO concept that all content creators should take into account.
Google’s Search Quality Scorer Guidelines were once a closely guarded document at Google that was eventually leaked online. Now Google is openly publishing the document as an example of what its Quality Scorers look for when they manually evaluate websites.
EEAT is part of Google’s Quality Search Raters measuring and adjusting your strategy Guidelines and is not so much a ranking factor, but it is a guideline.
The EEAT consists of a series of improvement badges that highlight everything Google is trying to achieve with better user experience and combating misinformation .
As mentioned above, quality content is a critical ranking factor, and there’s no better blueprint to tell you how to achieve this than the EEAT guidelines. Building a trusted reputation as an expert in a field supports Google’s goal and provides a good user experience.
2. Page Experience
The page experience caused a stir in the community when cyb directory it was removed from Google’s ranking systems page: “Google’s core ranking systems seek to reward content that provides a good page experience.”
