The first step is to start by truly understanding Google’s motivations and how it works, so you can shape your approach to content and SEO strategy to rank as high as possible.
I wish SEO were as simple as a list of ranking factors that Google applies to its algorithm.
I wish SEO were as simple as Google having an algorithm.
Gone are the days when search engines operated at a country email list basic level, where keyword stuffing in the text of your web pages and the volume of backlinks were obviously direct factors that influenced rankings.
Over the past 25 years, SEO has become an increasingly complex and diverse industry.
Ranking factors vary depending on the industry and keyword.
There is only one certainty about SEO: the more you know, the more you realize you don’t know.
There is no official Google ranking factors blueprint or checklist that you can follow. But, what we do know is that there are certain factors or signals that Google considers important for ranking pages.
1. High-quality content
The first stage of ranking is understanding unlocking the secrets of effective merchandisingb the user’s query.
The second stage is matching the query with the content of a page.
From how search works: “Our systems analyze content to assess whether it contains information that may be relevant to what you are searching for.”
As long as your website is technically good enough to be crawled and rendered, quality content is still the number one ranking factor.
Content is key not only to ranking, but also to user experience and conversion.
Gary Illyes from Google sums it up by saying: “Without content, you literally can’t rank. If you don’t have words on the page, you’re not going to rank. Every website is going to have something different as its top 2 or 3 ranking factors.”
The internet is literally built from pages of content.
But what is high-quality content? In short, it can be best cyb directory defined as content that follows the E-E-A-T signals and demonstrates (Experience, Expertise, Authoritativeness, and Trustworthiness):
- Experience
- Authenticity
- Relevance
- Reliability
An integral part of content are keywords and on-page words. There are theories that keywords are now obsolete and no longer needed for ranking. But, at a fundamental level, keywords still matter .
