Additionally, consider these cart recovery redirect emails emails a marketing communication opportunity. One of the reasons for cart abandonment is that the final price is higher than expected. To help close sales, discounts and coupons are a great way to incentivize users. Note: Don’t add the discount immediately after sending your first email. It’s usually recommended to add it last so users don’t get used to your discount and abandon more carts. Here’s a great example of a Boohoo email for retrieving lost shopping carts and purchases:
While there’s no “one size fits all” approach
The best strategy for recovering a lost shopping cart is to send a series of emails.
Shopping cart abandonment emails are also known as redirect emails and are based on “abandonment” triggers. Let’s consider a great way to send three emails over a few days.
#1 Email – Sent immediately after 1 hour (conversion rate ~ 9%)
#2 Email – Send 4-6 hours after first email (Conversion rate – 7%)
#3 Email – Sent two days later (2-3% conversion rate)
You should consider a higher range depending on the products you sell. The longer the decision to purchase takes, the longer the gap.
In summary, you should do the following to recover lost purchases:
Create a lost shopping cart recovery campaign. Check special lead out our triggered email solutions to learn how to get started.
Encourage users to leave their email address from the first time they visit your website. This is the only way to redirect them later.
Both are mandatory. Afterwards, consider:
Use clear email subject lines. Let your customers know why they are being targeted to increase the chances of your email being read.
Be individual. Personalize with customer details.
The main call-to-action should be the link to your shopping cart.
Include the remaining products in your cart in the email.
Large order rewards
One of our clients who sells office supplies does hong kong phone number this by clearly showing how much money they can save if they buy in bulk. The result was an 11% increase in average order value.
Product grouping
Product bundling is an age-old marketing technique by offering multiple products to sell as a single combined product. The bundle price is slightly lower than buying each item individually. This increases the amount spent
Product bundling sounds like a business
The downside to bundling products may be catalog buy phone number list and inventory management. Ask your supplier. E-commerce solutions if technically feasible.
Limited time offer
One of Robert Cialdini’s persuasion techniques is urgency. Simply adding a limited duration to a special offer can create a sense of urgency for visitors.
