Content Marketing is one of the methodologies that is growing every day within Digital Marketing.
This trend continues strong thanks to the results it brings to those who use it, however, it is not the same as it was when it began.
Content evolves and what began with the predominance of text, video and infographics now takes many other forms.
As we well know, the success of this strategy lies in venezuela phone number data the diversification of formats, however, we must highlight a type of content that is bringing increasingly better results: interactive content .
Interactive content represents all those digital materials that require real user participation, providing an immersive experience.
It is an extremely effective form of communication with the public and is part of the branch known as Interactive Marketing .
In this post, we will specifically talk about interactive content for universities. In addition to understanding its advantages for these institutions, you will learn which formats have the best results in the educational field.
Why is interactive content convenient for universities?
Interactive content is a very convenient resource for any market sector, however, the effect obtained by universities is much greater.
interaction and seeks truly educational experiences in their learning and in all the processes of knowledge assimilation .
Below, we will look at some of the advantages that higher education institutions can gain from this type of content.
Generate greater engagement
The engagement that interactive content generates is much greater than that of static content .
This is because the passivity of the reading action is what is blog traffic? transformed into a much more dynamic action, exactly what the university public is looking for.
The ease of consumption of this type of content makes it preferred, above all, by young audiences, that segment so desired by universities.
Value the experience with the university
By consuming content through interaction, the benefit is immensely greater.
When we read, only 10% of what we read remains in our memory, while when we perform an action, we remember 90% .
These types of experiences are associated with the phone number de name of the university and value is placed not only on the experience itself, but also on the person who provides it.
Allows for greater data collection
In a static content we can obtain some data such as the number of page views, bounce rate, dwell time and conversion .
This data helps a lot, however, with interactive content we can have more information about the user .
It is possible to analyze each of the Internet user’s interactions and this will help us to know them better. When we understand the user’s
