Content Marketing is one of the methodologies that is growing every day within Digital Marketing.
This trend continues strong thanks to the results it brings to those who use it, however, it is not the same as it was when it began.
Content evolves and what began with the predom ukraine phone number data inance of text, video and infographics now takes many other forms.
As we well know, the success of this strategy lies in the diversification of formats, however, we must highlight a type of content that is bringing increasingly better results: interactive content .
Interactive content represents all those digital materials that require real user participation, providing an immersive experience.
It is an extremely effective form of communication with the public and is part of the branch known as Interactive Marketing .
In this post, we will specifically talk about interactive content for universities. In addition to understanding its advantages for these institutions, you will learn which formats have the best results in the educational field.
Why is interactive content convenient for universities?
Interactive content is a very convenient resource for any market sector, however, the effect obtained by universities is much greater.
This is because your audience is eager for this interaction and seeks truly educational experiences in their learning and in all the processes of knowledge assimilation .
Below, we will look at some of the advantages that higher education institutions can gain from this type of content.
Generate greater engagement
The engagement that interactive content generates is we will deal with these much greater than that of static content .
This is because the passivity of the reading action i phone number de s transformed into a much more dynamic action, exactly what the university public is looking for.
The ease of consumption of this type of content makes it preferred, above all, by young audiences, that segment so desired by universities.
Value the experience with the university
By consuming content through interaction, the benefit is immensely greater.
When we read, only 10% of what we read remains in our memory, while when we perform an action, we remember 90% .
These types of experiences are associated with the name o
