Browse some product descriptions on your favorite e-commerce sites. Read the company’s highlights of its products, then use that information to guide your email copywriting decisions.
8. Offer incentives in abandoned cart emails
Another way to increase your abandoned cart email conversion rate is to offer additional incentives.
It can be a discount code, free el salvador whatsapp number data 5 million shipping offer, bundle deal, or anything else that adds more value to the transaction.
9. Use customer reviews and testimonials in abandoned cart emails
There’s nothing wrong with a little bragging if it’s necessary. People often make decisions based on what others say about a product or service.
Again, put yourself in the customer’s shoes. If you were shopping articles / videos on how to use your products for a product on Amazon and saw the following two user rating statistics, which one would you prefer to buy?
The first one, right? Not only does it have more reviews, but it’s rated 4.9 stars. The second one only has 2.3 stars.
Add reviews, testimonials, and other b2b reviews examples of social proof to your emails. Make sure they’re specific to the product in question — otherwise, they’re useless.
10. Show Related Products and Wishlist Items in Abandoned Cart Emails
Maybe your potential customer found a product they liked, but it just wasn’t the right fit. You’ve had this experience before, so you probably relate to that consumer.
Adding related products and highlighting wishlist items can help your readers decide to buy. For example, maybe you have an upgraded version of a product that a customer has put in their cart. Suggest that product as an alternative because of X, Y, and Z extra features.
11. Use humor in abandoned cart emails if appropriate
Some brands build their reputations on humor and a lighthearted approach to marketing. Others are more serious and tend to leave humor out of the equation.
Only you can make this decision.
Often, you have to consider your customers. If your potential customers might be offended or annoyed by your humor, resist the urge to be funny. However, if you think you can make people laugh, go ahead and unleash your inner comedian.
12. Send your first cart abandonment email as soon as possible after a customer abandons their cart
Timing is important when it comes to abandonment cart emails. If it takes too long, your prospect may have already purchased the product from another vendor or decided not to buy it altogether.
Ideally, you don’t want to go more than 24 hours , especially if your prospect abandons their cart, and , especially if you send an email, you watch and capture that person and they can go to the contest or think of more arguments against buying.
You may also like:
- 17 Great Welcome Email Examples to Inspire Your Marketing Campaigns
- Email Marketing Opt-In: 13 Best Practices for Better Results
13. Use a series of automated emails to increase shopping cart recovery chances
Email drip campaigns work well in eCommerce marketing. They help guide readers to take actions, such as returning to a full shopping cart.
