According to a study by Kiss metric, 40% of website users 8 Steps to Reduce will leave your site if it takes more than three seconds to load. With just a 3-second delay, you can lose nearly half of your website visitors, increasing your bounce rate, decreasing on-site conversions, and decreasing profits. Here are our tips for optimizing your website speed to keep your bounce rate low and user engagement high.
What is bounce rate and why is it important? 8 Steps to Reduce
The bounce rate is the percentage of visitors who leave ukraine phone number library your website without clicking a link or making a purchase. The worst part is that this experience remains etched in their memory and they are unlikely to ever return to that website. Therefore, maintaining a low bounce rate is essential for all the following reasons:
- Increased custom cloud software for your business conversion rates – when you reduce your bounce rate, you have more returning customers, which can increase your conversion rates.
- Improve brand awareness – If your bounce rates are lower, it means your visitors are engaged with your content, which leads to better brand recognition.
- Achieve better SEO rankings – A lower bounce rate can improve your SEO rankings in Google and other search engines.
What factors influence your website’s bounce rate?
A high bounce rate typically means that your website’s content and/or design are irrelevant or engaging to your users, which will ultimately hinder your online business goals. Here are some of the main factors that can lead to a high bounce rate on your website:
- Slow page load times;
- A page that is not suitable for mobile phones;
- Poor web page ergonomics;
- Disordered navigation structure;
- Low quality and/or irrelevant content;
- Poor internal links and/or lack of clear CTA.
What is a good bounce rate and how do you determine yours?
The average bounce rate depends on the marketing list industry and website type. According to Custom Media Labs, here are the benchmarks for high and low bounce rates:
- 20-45% for e-commerce sites;
- 25-55% for B2B sites;
- 30-55% lead generation websites;
- 35-60% websites with non-commercial content;
- 60-90% for landing pages;
- 65-90% for blogs, dictionaries, portals.
You can monitor and analyze your bounce rates and other important statistics using tools like Google Analytics. You can even migrate to Google Analytics 4 to be in line with the latest version.
