University education, like other industries, has evolved thanks to the rapid development of technology. This is in order to adapt to new standards and consumer demands .
The main audience of universities are students who want to learn and are usually already connected to the digital world, both in their personal and professional lives.
For the most part, it refers to a generation that vietnam phone number data did not need to assimilate modern technologies. Why? They have grown up with them and they are part of their daily life.
That is why it is important to implement these digital tools, not only in the learning process, but also during the recruitment stage. It is true that when it comes to Digital Marketing , good content, SEO optimization and email marketing are pillars that will not disappear.
However, university marketing managers face a challenge: working with traditional tools while developing digital ecosystems where innovation is continuously present.
That said, it is worth considering the main trends in Educational Marketing , in order to stay ahead and cover as many spaces as possible.
This time we will review 6 of the most popular strategies of 2020. So, continue reading to learn what they are and how to take advantage of them!
6 Educational Marketing Trends for 2020
1. Educational webinars
The advancement of communication technology has improved access to information for various people around the world.
It is no secret that today you can opt for high-quality education online. This is due to the proliferation of digital instruction.
Thanks to real-time online classes, the population every action we take is permeated has the possibility of accessing education in this format.
That is, they are developing their knowledge and skills, taking advantage of the opportunities of the Internet.
In these circumstances, educational webinars are of tremendous importance. In general terms, they offer the same advantages as online classes, without losing educational quality.
Its benefits include the following:
- They are profitable learning tools;
- offer flexibility and comfort;
- They encourage interaction through anonymity;
- ensure an effective learning experience;
- provide a wide variety of lessons;
- they are easy to use;
- offer educators a broader scope;
- generate connections between participants and instructors.
As a marketing strategy , the webinar allows you to establish a close relationship with your audience by sharing high-quality content, in addition to generating qualified data about users, who must register to participate.
In addition, university professors can present all bjb directory their knowledge in these digital presentations, each lasting approximately 50 minutes, which generates technical authority with the audience.
2. Interactive content
More than just a passive spectator, the individual becomes an integral part of the dynamic. It is a two-way experience.
It should come as no surprise that interactive content is more promising than static content. Its advantages include:
