You can get a sense of a prospect’s personality, interests and pain points by following them on social and paying attention to the content they post, share, like and comment on. You can also find people already in your network that can help introduce and connect you to them.
This process may sound like
you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. When you react to your prospect’s posts with your own observations, suggestions and useful links, you’re growing a connection.
Just don’t be that person who Likes everything (we all know that person). Focus on thoughtful, authentic engagement telegram number list that will help build rapport over time. It could even lead to interacting with the prospect beyond the screen.
Personalize sales pitches and provide added value
As you learn more about your customers, you can create customized sales pitches designed to improve your chances of a sale. Showing you took the time to tailor your pitch according to a prospect’s interests benefits of lead generation and needs could impress them and seal the deal.
However, nurturing prospects goes beyond giving a sales pitch and answering questions about your brand’s products and services. You’ll need to provide value in other ways to develop your rapport.
According to Cmejla, being helpful
is how you maintain authentic relationships within online communities.
“When you approach something by offering help, everything else falls into place,” he says.
For example, if a prospect posts on social about upcoming vacation recommendations, and you ukraine business directory honestly have some, jump on it. You never know–they may have the time of their life and return wanting to do business with you because of your great tip.
Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. If you’ve worked with an SEO super-star, share. If your prospect and your vendor enjoy working together and you were the hero matchmaker, you’ve opened a door for yourself.
Expand your network
Social selling is the fastest, most organic way to get your name and your company’s name out there. Your comments will appear on hundreds of people’s feeds. Even if your original prospect doesn’t engage, a new prospect may surface in the comment box.
