Use the active voice
If you want your readers to feel engaged with what 4 ways to write you’re writing . You should try to minimize your use of the czech republic phone number library passive voice. The human brain works in such a way that the active voice allows it to much better identify with a subject or imagine a concrete image.
If you are not sure what this means, here is the definition of the active form in Larousse .
Simplify the language
Of course, the technicality of the language you use depends entirely on the target audience. However, as a general rule, don’t try to impress by using overly elaborate vocabulary. Even if you’re speaking to experts, you’ll try to simplify your speech as much as possible .
For your copywriting to be impactful, you must give your reader the opportunity to feel emotions and identify with the topic at hand. Using complicated language significantly reduces their intellectual capacity to achieve the desired goal.
Write for those who skim your content
Once again, you must adapt your writing to the reality of digital reading ! Indeed, a digital reader will tend to skim a text in order to directly find the information they are looking for or to know if the text will answer their question.
To achieve this , you’ll need to write relevant subheadings, space out your text, bold words, use bullet points, and even offer comprehensive infographics. Using hyperlinks not only improves your internal networking , but also provides an escape route for your reader if this topic is exactly what they need.
To write good copy, you must pay particular attention to do you need to hire marketing services? the introduction (to make people want to read the content) and the conclusion (for the call to action). However, the importance of headings (H and H1) is essential to get your reader to agree to read the content of your text. Here are 4 methods for writing impactful headings .
1. Be extremely precise
The accuracy of your title is essential for your SEO and should make your audience want to know more . It should describe exactly what the reader will get by reading your text. If you remain vague or the first few lines don’t match your title, you have a good chance of losing your reader!
For example , if your title is “Make Money Online,” your promise is interesting, but still vague. If, on the other hand, your title is “7 Tips to Earn €200 a Day Online,” your offer is already much more specific and will certainly lead to more readers wanting to read your article.
2. Playing with strong emotions
The performance of a copywritten text is entirely linked to the impact it has on the reader’s feelings. This is why touching the reader’s emotions in the title is an excellent copywriting technique. To achieve this result, it is therefore recommended to use terms that evoke emotions in Internet users. Here are some examples (to be used in both masculine and feminine genders):
- mad ;
- exceptional;
- new ;
- NOW ;
- incomparable;
- error ;
- trick ;
- fast ;
- …
3. The FOMO technique
The FOMO technique comes from the English “ fear of missing out ” which translates to: the fear of missing out . Of course, this technique cannot be applied in all situations. However, if it fits your content, I advise you not to forget it! Indeed, it is extremely effective at reaching the emotions of your readers.
For example , copywritten headlines like “Don’t miss this amazing 24-hour offer” have a very high open rate for newsletters or paid ads.
4. The WIIFM method
Once again, this is an English-speaking method that betting data works very well in copywriting. This acronym stands for “ What ‘s in it for me . ”
To illustrate this copywriting concept , a common mistake is that the headline talks about the company (for example: “We’ve been the kings of IT since 2010”). Honestly, this doesn’t interest the user! However, if you transform this headline into “Find the computer you need,” your click-through rate will certainly go through the roof!
