Remember the more you interact with prospects using authentic and useful content, the closer you are to winning a deal. It won’t happen overnight, but it will get you there faster than sitting on the sidelines.
Social selling examples:
The art of the sale from the brand account
Social selling is an art form. Let’s take a look into how Chili Piper and Sprout Social approach social sales across several platforms.
Your favorite social selling platform
will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them.
“We leverage LinkedIn, specifically special database our company page, to educate and talk about the topics relevant to our niche and personas. Also, our sales team creates more direct relationships with people on LinkedIn,” Arias says.
For example, Chili Piper uses an optional prompt after people fill out their demo requests that asks, “How did you hear about us?” For a recently closed-won deal, 25% percent said they heard of the brand via social media.
“And we even had some respondents saying they heard of us through ‘Sarah Brazier’s comment on LinkedIn’,” Cmejla says.
Sarah Brazier is an Account Executive at Gong
a Chili Piper customer. Her positive commentary illustrates how an online authentic relationship can inspire closing the deal prospects to learn more about your brand’s product or service.
“How does a comment lead to a demo request? More crucially, how does one encourage this type of interaction? We believe that investing in your customers is the highest ROI of any investment. By building relationships with customers and ensuring they have visibility into threads that mention your solution, you can create an organic process where evangelists represent you because they trust you. And you, in turn, can help them build their own brand,” he adds.
Sullivan says his favorite social sellers on LinkedIn create a content mix
This includes informative, emotional ukraine business directory and personal content. Informative content illuminates how your company can help solve a problem your ideal customer has while emotional content makes your audience feel something. Tears from laughter or crying are equally powerful.
