You now know all the most effective copywriting techniques. However, to write effective copy, you still need to be able to cayman islands phone number library write it optimally. In this chapter, I offer you 6 writing tips for creating content that converts (which, of course, is no substitute for copywriting training!).
1. Write as you speak
Be natural! While you’re trying to meet your reader’s needs, they should also meet your expectations. By establishing your editorial line for your content strategy in advance , you’ll simply adapt your text to your way of expressing yourself .
A great way to do this is to get help from someone else (or an app) to proofread your text aloud . By listening to it, you’ll quickly realize if your content sounds good when spoken. If you’re not completely satisfied, simply edit the parts that don’t sound good.
2. Make short sentences
In web writing, and especially in copywriting, sentence length is a crucial element in getting your message across . First, digital reading on mobile phones or tablets offers limited display space, making long sentences uncomfortable. In addition, your reader is easily subject to numerous sources of distraction, which can quickly cause them to lose track of what they’re reading.
One extremely effective way to reduce your sentences is to limit yourself to one idea per sentence . However, this doesn’t mean you should limit yourself to using only twenty words per sentence. In fact, you can play with the pace of reading by playing with punctuation and sentence length.
3. Write to only one person
By addressing the reader directly rather than a group, your audience can take ownership of the text they’re reading. Therefore, if the reader feels personally involved in the content, they’re much more likely to express their feelings. And as you can see, this is the very foundation of copywriting!
While this may seem obvious in a B2C sales strategy, it’s no different in B2B. Far too many writers forget this! I strongly advise you to avoid targeting too broad an audience and always try to personalize your writing .
4. Use the active voice
If you want your readers to feel engaged with what you’re writing, you should try to minimize your use of the passive voice. The human brain works in such a way that the active voice allows it to much better identify with a subject or imagine a concrete image.
If you are not sure what this means, here is the definition of the active form in Larousse .
5. Simplify the language
Of course, the technicality of the language you use depends entirely on the target audience. However, as a general rule, don’t try to impress by using overly elaborate vocabulary. Even if you’re speaking to experts, you’ll try to simplify your speech as much as possible .
For your copywriting to be impactful, you must give your reader the opportunity to feel emotions and identify with the topic at hand. Using complicated language significantly reduces their intellectual capacity to achieve the desired goal.
6. Write for those who skim your content
Once again, you must adapt your writing to the reality of digital reading ! Indeed, a digital reader will tend to skim a text in order to directly find the information they are looking for or to know if the text will answer their question.
To achieve this , you’ll need to write relevant how to be successful in an online store? subheadings, space out your text. Bold words, use bullet points, and even offer comprehensive infographics. Using hyperlinks not only improves your internal networking , but also provides an escape route for your reader if this topic is exactly what they need.
4 ways to write a powerful headline
To write good copy, you must pay particular attention to the introduction (to make people want to read the content) and the conclusion (for the call to action). However, the importance of headings (H and H1) is essential to get your reader to agree to read the content of your text. Here are 4 methods for writing impactful headings .
1. Be extremely precise
The accuracy of your title is essential for your SEO and should make your audience want to know more . It should describe exactly what the reader will get by reading your text. If you remain vague or the first few lines don’t match your title, you have a good chance of losing your reader!
For example , if your title is “Make Money Online,” your promise is interesting, but still vague. If, on the other hand, your title is “7 Tips to Earn €200 a Day Online,” your offer is already much more specific and will certainly lead to more readers wanting to read your article.
2. Playing with strong emotions
The performance of a copywritten text is entirely linked to the betting data impact it has on the reader’s feelings. This is why touching the reader’s emotions in the title is an excellent copywriting technique. To achieve this result, it is therefore recommended to use terms that evoke emotions in Internet users. Here are some examples (to be used in both masculine and feminine genders):
