“What’s a hobby you picked up recently? Where did you go for your last vacation? Do you believe PB&J sandwiches are meant to be cut into triangles or squares? You get the idea,” he explains.
Instagram and TikTok
Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper.
“We use Instagram and TikTok to show shop the things that matter to us. And let people get to know what Chili Piper, and the Pipers who work there, believe in,” she says.
“For example, we might write a post about why it’s important to have a diverse team. But we’ll also post videos and pictures from team members located all over the world. We don’t just talk about things — we show them, too,” she adds.
Consider each platform’s nuances
Sullivan says that every platform has its nuances. Instagram is highly visual while TikTok is very trend based.
“Regardless of medium, I believe every great social seller does two things: They create content that adds value to their how the b2b sales process works audience. And, they have authentic interactions with other creators in their niche,” he explains.
He points to this TikTok from Zoom as an example of great content:
The TikTok adds value because it’s timely and funny. When the video was posted many businesses had started implementing hybrid work models, so the subject matter was top of mind. The clip points ukraine business directory out the difference in how we behave when working remotely versus in the office, and does so in a hilarious way.
“You know a brand is incredible at social selling
when their name becomes a verb–and that’s exactly what Zoom has accomplished. During the pandemic, their service kept millions of personal relationships intact and helped hundreds of thousands of businesses continue to grow during a time of unprecedented uncertainty. Every piece of Zoom social content is human, and adds value,” he continues.
